What Etsy actually takes
Etsy's fees stack up in layers: a fixed listing fee when you publish (and again each time an item sells), a 6.5% transaction fee on the item price plus the postage you charge, payment processing (a percentage plus a fixed amount), and — in the UK and some other countries — a small regulatory operating fee. On eBay and Amazon the percentage is the headline; on Etsy it's the pile of smaller fees that adds up. In the UK, 20% VAT is charged on every one of those fees, which is why the effective cut is higher than 6.5% suggests.
Offsite Ads
If Etsy brings you a sale through one of its offsite ads, it charges 15% (or 12% once your shop passes $10,000 in a year) — but only on those attributed orders, capped at $100 per order. Tick the box to see what an ad-attributed sale needs to be priced at; leave it off for an ordinary sale.
A note on accuracy
Etsy bills listing and processing fees in US dollars and converts for UK/EU sellers, so small pennies can differ. The UK regulatory fee is 0.32% as of June 2026 (rising to 0.48% later in the year). Rates here reflect Etsy's published 2026 schedule — confirm the current figures for your country in Etsy's fee pages.
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Common questions
Does the 6.5% apply to postage?
Yes — Etsy's transaction fee is charged on the item price plus the postage you charge the buyer (and gift wrap). That's why this tool asks for both the postage you charge and what it costs you.
Why is my effective cut more than 6.5%?
Because the 6.5% transaction fee is only one layer. Add payment processing, the listing fee, the regulatory fee, and 20% VAT on all of it (UK), and the real cut is noticeably higher. This tool adds them all up for you.
What about Etsy Plus?
That's an optional monthly subscription, not a per-sale fee, so it isn't in the per-unit maths here.