How to choose a name that lasts
A good domain is short, easy to say out loud, and hard to misspell once you've heard it. It doesn't fight with the spelling of a real word, it doesn't need a hyphen explained over the phone, and it leaves room for the business to grow beyond its first idea. The names above are grouped to help you weigh those trade-offs: a clean one-word brand reads beautifully but is rarely free; a keyword pairing is easier to register and tells people what you do.
On the ending (.com, .co.uk and the rest)
If you're trading mainly in Britain, a .co.uk is perfectly respectable and far more likely to be available. Selling further afield or building a brand you want to feel international? Hold out for the .com. The newer endings — .io, .shop, .studio — can be a smart, memorable choice when the obvious ones are taken, as long as the word in front carries the weight.
Before you fall in love with one
Check it isn't an existing trademark in your field, say it aloud to someone who hasn't seen it written, and make sure the social handles you'd want aren't hopelessly taken. Then register it before someone else does — names move quickly.
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